Web3 is often touted as a way for creators to take back control from Big Tech intermediaries and assert independence, but our study shows there’s still much work to be done on that front. During your research, you might find that your competitors or other benchmarking partners are using strategies that you never considered. You can also use benchmarking to find new opportunities. ![]() Despite the independent streak, just 29% say they know what Web3 means. Benchmarking removes the subjectivity and allows you to approach problems logically.The study unpacks the specific ways creators are trying to take back control of their audiences by investing in things like paid memberships, owned communities and Web3. 75% of content creators say the industry is too dependent on Big Tech players like Meta, Google.This group is overwhelmingly satisfied with their decision to become creators – and this finding holds true regardless of the number of years since they’ve launched their business and the amount of money they earn.ĭISRUPTING THE CREATOR/AUDIENCE RELATIONSHIP Just 1% regret their decision to become content creators.What they do need, however, are sharp business skills to drive revenues. Only 6% believe a college degree is required to succeed as a content creator.90% say they chose to launch content businesses to seek out “financial freedom on their own terms.” The top motivator for full-time creators is independence – the desire to set their own schedule, goals, and career path.And they tend to bring on outside help at the 25-month mark. ![]() Full-time creators need roughly 17 months to earn enough income to support at least one person.This information can then be used to identify gaps in an organization’s processes in order to achieve a competitive advantage. And nearly 1 in 5 say they earn “substantial” income. Benchmarking is a way of discovering what is the best performance being achieved whether in a particular company, by a competitor or by an entirely different industry. ![]() More than half of full-time content creators are self-supporting (i.e.NOT MAKING A KILLING, BUT MAKING A LIVING
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